Selling Through Instore
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Akinon Instore application allows store employees to access and manage the brand's online and offline inventory and stocks, enabling them to increase the conversion rate of customers visiting the store by creating an omnichannel experience. Through Instore, store employees can place orders on behalf of customers and make sales using the Click and Collect and shipping delivery methods, even if a product is out of stock in the store.
To make a sale through the Instore application, the store employee needs to log into the customer account for whom the order will be created, add the desired product to the cart, select the preferred delivery methods, and collect payment using one of the available methods. All of these processes and relevant screens are explained under the following headings.
To create an order on behalf of a customer and complete the sales process through the Akinon Instore application, you need to either log in to an existing customer account or create a new customer account.
To log in to an existing customer account in the Instore application, the customer needs to click on the Select a Customer button located in the header. This will allow them to access their registered account in the brand's system.
The Select a Customer button directs users to the Search by Member Information screen, which allows searching for a registered customer account and logging into it. On this screen, there are search fields such as Customer Phone, Customer E-mail Address, Customer Name, and Customer Surname, which can be used to search for an existing customer account in the brand's system.
When a query is made using the Customer Phone, Customer E-mail Address, Customer Name, or Customer Surname search fields, the search results will be displayed below the Search by Member Information screen. The customer accounts found as a result of the search will be shown in boxes, and each box will contain the customer's name, email address, and the first two and last two digits of their phone number.
To log into a customer account, simply click on the box corresponding to the desired customer account. After clicking on the customer account box, the Instore application will redirect the user to the customer's shopping cart. Once the customer's name and surname are visible in the location where the Select a Customer button is located, the login process to the customer account is complete. The Instore application can also display products that the customer has previously added to their cart using other platforms of the brand (website, mobile app, etc.), but has not yet purchased.
After this stage, you can return to the Instore application's homepage by clicking the Return to Homepage button or by clicking on the brand logo. Alternatively, you can access the desired Instore screens by clicking on the menu icon. Since you have logged into a customer account, the customer account will remain active on all subsequent Instore screens, including the shopping cart screen.
Once the customer account is logged in, the Instore application is ready to initiate the sales process. To log out of the customer account, simply click on the icon located in the top right corner of the header, which also displays the customer's name. Additionally, when the sales process is completed and payment is successfully received, the Instore application automatically logs out of the customer account.
To create orders and complete the sales process on behalf of a customer using the Akinon Instore application, you need to either log in to an existing customer account or create a new customer account.
Akinon Instore application allows for the creation of a new account for customers who have not previously registered in the brand's systems. This new account can be used across all platforms of the brand. To create a new customer account, you should primarily click on the Select a Customer button located in the header.
The Select a Customer button initially directs to the Search by Member Information screen. However, to create a new customer account, you need to click the Create a New Customer button on this screen, which will take you to the Create a New Customer screen. The Create a New Customer screen contains a form where the required information for creating a customer account is entered. After entering the customer's name, surname, date of birth, phone number, and email address in the relevant fields of the form, the necessary agreements for creating the customer account are confirmed by the customer.
After clicking the Save button, the Instore application will redirect to the homepage with an "Account Created" notification, indicating that the new customer account has been successfully created. To log in to the newly created customer account on the Instore application and initiate the sales process, you need to follow the instructions described in the Customer Account Login section.
In the Instore application, the password for the newly created customer account is generated automatically and not shared with the customer. To access the brand's other platforms (website, mobile application, etc.) using this account information, the customer needs to use the "Forgot Password" feature available on those platforms to create a new password.
Akinon Instore application enables the display and ordering of all products available on the brand's website and mobile application. To access these products, you should click on the Products buttons located on the main screen or in the side menu.
When clicking on the Products button on the main screen, you will be directed to a screen that contains widgets leading to product or campaign pages. By clicking on any of these widgets, you can open the corresponding Instore page where the relevant products are displayed.
When clicking on the Products button in the side menu, you will be able to access the entire product category tree available on the brand's website or mobile application. In this menu, clicking on any button related to a product category will redirect you to the corresponding Instore page where the relevant products are displayed.
A product page in Instore appears as follows and includes various features related to the product. Each product has its own box, which contains the product's photo, name, price, and any available promotions or campaigns for the product. Additionally, the page provides filtering options to narrow down the displayed products. If desired, you can click on the Hide Filters button to hide the filter options. Moreover, there is a Sort button that allows sorting the products by price or novelty, which can be used as needed.
To add an item to the cart or view its details, simply click on the box of the desired product. This action will redirect you to the product page where you can find information such as product photos, name, price, available promotions, size and color options, and a product description. If you are logged into your customer account, you can add the product to your cart by clicking on the Add to Basket button on the product page.
After selecting the desired color and size of the product on the product page, clicking the Add to Basket button will add the product with the chosen color and size combination to the customer's cart. If the product is successfully added to the cart, the following popup screen will be displayed. This popup screen shows the name, photo, and selected color and size options of the product that has been added to the customer's cart. Additionally, by clicking the Go to Cart button in the popup screen, the customer can navigate to the screen where their cart is located and initiate the ordering process for the items in the cart on their behalf. By clicking the Keep Shopping button, the customer can go back to the product page where they can continue shopping and adding items to the cart.
Akinon Instore application allows for easy product search by product code, product name, product SKU number, and product barcode, without the need to navigate through product pages. To perform a product search, you can use the Enter product name/code or scan the barcode field located in the header.
The product name, product code, product SKU number, or product barcode entered in this field will redirect you to the Instore page where the relevant products are displayed. The page displaying the search results is similar to any other Instore product page. You can use filtering options to narrow down the search results and use the Sort button to display the results in your preferred order.
The Instore application allows not only text-based search but also enables visual search by allowing the scanning of product barcodes through the device's camera. To scan the product barcode using the camera of the device you are using Instore, you need to click on the barcode icon next to the Enter product name/code or scan the barcode field in the header. This feature allows for visual searching in addition to the ability to perform text-based searches.
When clicking on the barcode icon, it will open a Barcode/QR Scanner popup screen that includes the camera view of your device. In the popup screen, there is a Change video source section that allows you to switch between the cameras of your device and select the camera from which you want to scan the barcode.
No additional action or button press is required for scanning the barcode. Simply bringing the barcode close to the camera is sufficient for the Instore application to scan it. The successfully scanned barcode number will be displayed below the text Scan Barcode/QR Code in the popup screen.
When the OK button on the screen is clicked, the scanned barcode number is entered into the product search field. In the search field, pressing the Enter key on the device will initiate a search for the product with that barcode number among the brand's products. If the Cancel button is clicked, the product search process using the scanned barcode number is terminated.
In the Instore application, the product detail page is where you can view detailed information about the selected product. On this page, you can examine all the attributes of the product and choose the one that suits your needs, continuing with your shopping.
Basic attributes such as product name, SKU, color, and size can be selected from here and the product can be added to the cart. Additionally, products that are out of stock are displayed as "out of stock" on this page.
With the "Find In Store" feature, the stock quantity and the stores that have the product in stock can also be viewed. The address information of the stores with available stock can also be viewed from the dropdown list.
Akinon Instore application allows the customer to view their shopping cart, enabling them to review the items to be ordered before the checkout process. Additionally, the Instore application displays items in the customer's shopping cart that were previously added but not purchased on the brand's other platforms (website, mobile application).
The Basket screen includes information about the products added to the shopping cart, such as their details, quantities, and total prices. It also provides features like applying coupon codes. The "Product" column in the Basket screen displays distinct product information such as the product's photo, name, size, and color. The "Unit Price" column shows the individual price of each product added to the cart. In the “Quantity" column, the Remove button allows the removal of a product from the cart, and the dropdown quantity field allows changing the ordered quantity of the product. The "Total" column displays the total price to be paid for the product, taking into account the quantity to be ordered.
The "Apply Code" field located in the bottom left corner of the Basket screen allows the customer to apply for a discount coupon if they have one. Once the coupon code is entered into the Coupon Code text field, the Apply Code button becomes active. Clicking on it will apply the discount if the coupon code is valid.
The area above the Go to Payment Step button displays the total basket price, applied discounts, and the total amount to be paid. After all the necessary checks have been made and the customer's confirmation has been obtained, clicking the Go to Payment Step button will redirect to the Checkout screens where the order creation process on behalf of the customer will continue.
If the customer account isn’t login, at this step Instore will direct you to select a customer account or create a new customer account before go to the payment step. By clicking the Continue Shopping button located in the top right corner of the Basket screen, you can exit this screen and continue with the shopping process.
Akinon Instore application's Checkout screen, titled "Address & Cargo Informations," consists of four sections where delivery and billing addresses are managed, gift packaging and order notes are added, the shipping method is selected, and the order amount is displayed.
In the Address & Cargo Informations screen, the "Addresses" section allows entering and managing delivery and billing addresses. If different addresses are desired for delivery and billing, the Same Billing Address option should be disabled.
An existing address can be deleted by clicking the Clear button in the address box, and it can be edited by clicking the Edit button. To add a new delivery or billing address, you need to click the Create new address button in the respective sections for delivery and billing addresses. The added address will automatically appear in both the delivery addresses section and the billing addresses section.
Instore application also allows the creation of Click and Collect orders for store pickup. To create a Click and Collect order, you need to click the Pick up in store button in the delivery addresses section. However, for the option of store pickup to be available, it needs to be activated on Omnitron, the underlying system supporting the Instore application.
When the Create new address button is clicked, a popup form screen opens where you can enter the new address information. To create a new address, you need to fill in the "Address title," "Province," "District," "Neighborhood," and "Address" fields completely on this screen. Clicking the Save button will add the entered address to the customer's account. If you click the Cancel button, the new address creation process will be canceled.
Instore application allows the saving of corporate addresses, which enables the use of company information, especially in the billing address section, through the form opened when the Create new address button is clicked. To save a corporate address, the Corporate option at the top of the form should be selected.
When the Pick up in store button is clicked, a form for selecting the pickup store replaces the position of the clicked button. Through this form, the customer can choose the city and store information where they will pick up their order as the delivery store. Additionally, since the store is selected as the delivery address instead of the customer's address, the billing address should be selected from the customer's registered addresses or added as a new address.
After the address selection is completed, to add a gift package to the order, the gift package section below the addresses should be used. By checking the Add Gift Box and Gift Note option, a gift package can be added to the order.
If Add Gift Box and Gift Note are not desired, these features can be disabled through the Instore Settings > Configuration.
To proceed from the checkout step to the payment step, the last step is to select the shipping method for the delivery. All shipping services used by the brand and suitable for this order will be displayed in this section. After selecting the desired shipping service, clicking the Save and Continue button will transition to the payment page, which is the final step in creating the order on behalf of the customer. Once the payment process is completed, the order will be created based on the information provided and selected in the checkout step.
Akinon Instore application allows for the payment and completion of orders on behalf of the customer once the products added to the cart are selected and the delivery information is determined in the Checkout step.
The Instore application provides two different payment methods: "Pay by Mobile with QR" and "Create a Barcode." To select a payment method, the customer needs to accept the Prior Information Conditions and Remote Sales Agreement contracts by checking the corresponding boxes.
The payment page includes the "Order Summary" section, which displays the total amount to be paid for the order, and the "Delivery Information" section, where the delivery details are specified. The order creation process cannot be completed unless the total amount shown in the "Order Summary" section is collected through one of the payment methods.
Akinon Instore application allows customers to make payments through the brand's mobile application or website by scanning the QR code generated by the application. The QR code generated by the Instore application contains a payment page link that includes the products the customer wants to purchase. Additionally, instead of scanning the QR code, customers can click on the Send Payment SMS at Checkout button to have the payment link sent to their phone via SMS.
Customers are given a thirty-minute time frame to complete the payment process. This time limit is displayed as a countdown on the payment screen. Orders that are not completed within thirty minutes will be canceled. Additionally, customers can cancel the order creation process by clicking on the Cancel Transaction button before completing the payment.
If the customer scans the QR code using their device or clicks on the link sent via SMS, they will be redirected to the payment page. If the brand's mobile application is installed on their device, they will be directed to the payment page within the mobile app. If the app is not installed, they will be redirected to the brand's payment page through a browser.
If the "CHECKOUT_WITH_TOKEN_ALLOW_ANONYMOUS'' setting in Omnitron is not enabled, customers will be prompted to log into their accounts. When using the Instore application, newly created customer accounts will be directed to a page where they can use the "Forgot Password" feature to create a new password and log into their accounts to make a payment. If the "CHECKOUT_WITH_TOKEN_ALLOW_ANONYMOUS'' setting is enabled, whether it's a new user or not, scanning the QR code or clicking on the link will redirect the customer to the payment page without requiring login.
The registered credit cards of customers who have an account and saved credit card information on the brand's platforms will also be visible on the payment page directed by the Instore application.
After a successful payment, the order is created by the Instore application. Information confirming the payment has been received and the order has been created is displayed on the payment page as follows. At this stage, there is no need for any further action in the Instore application regarding the order, and the order creation process on behalf of the customer is successfully completed. By clicking the Return to Homepage button, you can return to the main screen of the Instore application and start a new order creation process.
Akinon Instore application allows store employees to accept payments through the point of sale by scanning the barcode generated by the application. The barcode generated by Instore includes the products the customer wishes to purchase and their total price. Additionally, the payment barcode can be sent to the customer's phone as an SMS by clicking the Send Payment SMS at Checkout button. The SMS contains a link with a barcode image generated by the Instore application. The customer can scan this barcode image at the point of sale to complete the payment transaction.
Customers are given a thirty-minute time frame to complete the payment process. This time limit is displayed as a countdown on the payment screen. Orders that are not completed within thirty minutes will be canceled. Additionally, customers have the option to cancel the transaction and abort the order creation process by clicking the Cancel Transaction button before completing the payment.
After a successful payment at the cash register, the Instore application generates the order. Information confirming that the payment has been received and the order has been created is displayed on the Instore application's payment screen as shown below. At this stage, no further action is required on the Instore application regarding the order, and the order creation process on behalf of the customer is successfully completed. By clicking the Return to Homepage button, you can return to the main screen of the Instore application and start creating a new order.
